Explorations of electronic outreach – the Republic Polytechnic Library experience

By: Francy Chong and Yit Chin Chuan. pp. 1-13.


The Republic Polytechnic Library explored the use of electronic platforms such as emails, blogs and Facebook to reach out to its intended audience.  Survey results indicate that 13% of library users did not read emails from the library and steps should be taken to improve the library’s outreach to users. It was found that about 60% of the students surveyed at Republic Polytechnic used Facebook.

The results suggest that libraries should continually assess the effectiveness of their user outreach platforms and approaches and whether new technologies and media should be adopted.