Reading Preferences among Different Generations: A Study of Attitudes and Choices in Singapore

By Abdus Sattar Chaudhry & Gladys Low, pp. 27-48


A survey of reading habits of a selected group of readers between the ages of 28 and 43 in Singapore indicated that they tended to adopt pragmatic and utilitarian approach towards reading. The preference for television and internet-related activities shifted them away from reading. Internet ranked the top source of information acquisition. While online sources were preferred, some readers were still willing to travel to libraries and bookstores to get the books they would like to read. The profile of book readers was likely to be female, single, having higher educational qualification, and with no children. The changing reading trends suggest that libraries need to consider a shift in focus of services offered.