Engaging Library Staff in Social Media Promotion: Practices and Experience by Dar al-Hikmah Library, International Islamic University Malaysia, Kuantan Campus

By Nor Hasyimah Mustapa, Rosyidah Taju Rahim, Nurusy Syahidah Shamsudin, Amirah Hafit, Yasmin Mastura Mustafa Byrnes and Siti Nor Md Idris


The power of social media fulfils the dynamics of communication to the public. Libraries are also taking advantage of social platforms now more than ever before. Social media promotion in libraries is a trend that ensures users get access to library content, anytime, anywhere. It is an effective platform to build good relationships between libraries and its users. As the process of creating content can be daunting and time-consuming, the Dar al-Hikmah Library, International Islamic University Malaysia (IIUM), Kuantan has appointed staff to manage their social media platform. This article discusses the processes involved; the learning and training activities; the challenges; struggles; planning; and lessons learned from the activities to promote and market the library. Platforms such as Facebook, Instagram, and TikTok are currently optimised by the staff to promote the library. Managing the social media platform is not an easy feat, however with determination, persistence, and teamwork, the staff are able to share ideas and enhance their creativity. Engaging the library staff in social media management helps to build their confidence and keeps their skills sharp and relevant in connecting with users. It also helps the library build a strong online presence, increase engagement with the community, and provide more personalised and effective services for its users.

Keywords: Social media, library promotion, staff training, marketing, social content, communication.